There is a lot of myths and problems floating around in relation to Facebook marketing.
Why Undertake marketing on Facebook?
Essentially, Facebook, like other social media, is an excellent method to become more visible and successful by making a face for yourself through the internet.
Facebook is at present the biggest social network globally with over 500 million aggressive account owners, long ago surpassing former social networking giant MySpace and it continues to grow at 1 million new members each week.
Myth #1: Facebook consumes lots of time.
This is probably the most familiar issue that I hear. It's true that it can be a huge time-sink once you let it but remember that it doesn't need to be. You have to be a little bit ruthless with yourself, particularly if you are utilizing Facebook for both business and linking up with friends and relatives.
People are not kidding when they say social media can be addictive. But nevertheless if you are steering clear of Facebook as a result of fears about it taking too much time, you are actually missing out on important networking opportunities and interactions.
If you should contemplate on comparing it to traditional business networking and the travel and time commitment that is needed, you'll begin to realize that networking on Facebook is wonderful by reason that it can be undertaken at your convenience. That is not to assert that it has completely replaced local or "in person" networking, but it can definitely supplement it.
Myth #2: Facebook is just for Kids
For those still doubtful, a familiar objection is that most of Facebook's account owners are of a younger demographic and for this there aren't any benefits to using it to market their business. Still, you may be pleased to know that based upon January 2010 statistics, the 35 demographic already represents more than 30% of the entire user base, and the 55 users rose to an unbelievable 922.7% in 2009 alone.
Moreover, compare the low to zero cost of using Facebook "essentially just your Internet connection" to other marketing and advertising methods which include the newspapers, TV and radio, and Yellow Pages, and you've got a pretty reasonable case for why you should be building a visibility on Facebook.
Aside from the demographics, there are a few other myths in particular I want to deal with so you can begin observing the outcomes and opportunities that a lot of other company owners already enjoy.
Myth #3: 'Facebook alone will attract your customers and clients.'
Such a declaration would be great if it was a fact, of course. Do people lure clients and customers as a result of being on Facebook? Absolutely. But setting up a profile and expecting the bucks to roll in isn't going to happen.
Facebook is great for building credibility and expertise, revealing your brand and discovering what people want and need so that you can create and package those solutions and present it to them.
Undeniably, there is no faster method to establish credibility and brand recognition and quickly link up with the hundreds of thousands of individuals who are looking for what you have to offer.
But your ultimate goal shouldn't be to employ Facebook (or any social network) as a direct sales platform. Before you even start on Facebook, you have to have a website or blog to drive people to first. You should be able to continue to create those relationships outside Facebook. And the most suitable way to do that is to devise a technique to get consumers on your email list.
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